Picot and Moss, the leading distributor of luxury watches and jewellery in South Africa, have added to their exclusive portfolio of global brands. Pomellato, the Italian prêt-à-porter jewellery collection, is officially available in the country.
Synonymous with creativity and colour, Pomellato was founded in Milan in 1967 by Pino Rabolini – the heir to his family’s goldsmith legacy. Introducing the prêt-à-porter philosophy to the traditionally conservative world of jewellery.
Rabolini revolutionised women’s fashion choices while shaping Pomellato with a powerful, fashion-forward identity. Fifty years later, his jubilant, distinctive designs have grown to be revered both in Italy and across the international jewellery landscape.
Expressing an avant-garde, original approach, Pomellato’s sophisticated coloured stone combinations feature peculiar gem cuts and visionary designs. Impeccably crafted, Pomellato pieces have led the brand to embody a modern yet unconventional beauty, immediately recognisable per the Maison’s signature style.
Iconic Pomellato jewels are colourful, rebellious, and unconventional. Founded in 1967, Maison Pomellato has come to represent masterful Italian craftsmanship, profound goldsmith savoir-faire, and jubilantly distinctive designs. Balancing the past with the future, tradition with innovation, rigour with experimentation, and sensuality with audacity, Pomellato design sets itself apart in the world of jewellery, as it has no equal.
Made in Milan
Every day in Pomellato’s Milan atelier, over 100 artisans craft one-of-a-kind jewels. Each gemstone creation is brought to life by their passion and expertise, forged by hours of meticulous labor and inventive solutions. This process brings together precious metals such as Pomellato’s signature rose gold, fine diamonds, and coloured gems from all over the world.
To capture the emotion of a jewel, instinct becomes an important guide. Inspirations are expressed within the jewel’s shapes – like perfect, tiny sculptures – each crafted by a combination of invention, curiosity and the Maison’s singular style. Free from convention, Pomellato pursues alternative solutions and perspectives in its jewels, rendering them tangible by the tactile and visual qualities of its authenticity.
Amongst many expert techniques, Pomellato craftsmen most often employ micro-fusion. Also known as lost-wax casting, the process dates back to 3500 B.C., and allows the soft lines and voluminous, flowing shapes that the Maison has come to be known for. This goldsmith art is used to set increasingly rare semi-precious stones – known as the ‘new precious’ gems – to create jubilant, contemporary Pomellato jewels. In-house goldsmith creation is an essential part of the Milanese brand’s identity and renown. Jewellery-making knowledge and experimentation involve rituals of painstaking care, and attention to materials.
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