Introducing the next best-loved handbag collection by Mintaka, proudly South African luxury handbag brand.
Johannesburg, South Africa, 14 November 2018 – At an exclusive media launch on Tuesday afternoon, Mintaka announced the arrival of their latest collection, Lynn Forbes Inspire Courage by Mintaka Collection. This latest limited-edition collection was co-designed by Lynn Forbes, Inspirational Speaker and Lifestyle Influencer.
The collection was inspired by women wanting to make a difference in the lives of others. With the festive season being on our doorstep, the brands have chosen super luxurious metallic leathers in gold, silver and rose gold, bringing inspiration and cheer to everyone. Each colour carries symbolic significance. Gold is a symbol of courage; silver represents sophistication and glamour, and rose gold symbolises love and joy. Each colour is significant to the Mintaka and Lynn Forbes stories. Leather signifies powers, protection, strength and uniqueness has its own fingerprint and is strong and durable. These are qualities and characteristics which Mintaka and Lynn Forbes believe every woman has within her and wish to inspire.
“When I first met Lynn, I knew that her purpose is to inspire courage and to uplift others, but I had no idea where this journey would lead me. After hearing her incredible story of how she courageously spoke out about being sexually abused as a child, after 38 years of silence, I was completely moved and just knew that we had to do something big together that would make a difference in the lives of women” Said Vanessa O’Donoghue, Marketing Manager Mintaka and Vermont Leathercraft
“It honestly felt like it was a match made in heaven. The more we spoke the more we realise how aligned we are, and it just made perfect sense to embark on this new adventure together.”
Mintaka is a South African brand that was brought to life to drive sustainable employment to women in our community. Each piece that is sold assists in keeping 35 South African women employed. On average each breadwinner supports another 5 people. “At Mintaka, we strongly believe in buying local. Local manufacturer, skills development and training are core values of Mintaka’s. South Africa has huge talent and we need to recognise and support that if we truly want to make a difference.” Continued Vanessa.
“When I look at a handbag, I see a woman in all our beauty, authenticity, uniqueness and complexity. Just like us, each handbag is very different in outward appearance but so similar inside. Often masking our pain and life experiences from the world, we carry within us so much that the world can’t see and when we find the courage to open our handbag and share its contents, we make an impact greater than what we can ever imagine. As we continue to share our stories, inspiring others, we come to realise that our baggage doesn’t define us but instead we are defined by the courage we have displayed in unpacking our bags and dealing with the contents.’ Said Lynn Forbes.
Lynn wanted to design a handbag collection that would be a woman’s best friend. Therefore, there is meaning and intent in every element and detail of the collection. “My desire is to put a handbag into a woman’s life that will affirm who she is, capturing the essence of what she represents, a beautiful accessory that reflects her inner beauty, strength and compassion. I want her to be constantly reminded of her worth, impact and power.”
Lynn’s wish is that every woman who will own one of these beautifully crafted handbags, will know her story and when they see her name embossed on their bag, they will be reminded of the courage it took her to speak out and free herself from her past. She wants to inspire women to find the courage to share their own stories, whatever they may be, in order to move beyond the limitations of their life experiences, to learn to love who they are and to find joy in life.
Each style in the collection was carefully named to carry through the message of inspiring courage. Joy- the three-fold purse taken from Lynn’s second name; Glammy Clutch; Lynn’s nickname given to her by her beautiful granddaughter Kiaro and The Lynn Handbag; name after Lynn herself.
25 November 2018 marks the start of the 16 Days of Activism for No Violence Against Women and Children. Mintaka and Lynn Forbes will be supporting the Epic Foundation Comfort Pack Project through an initiative they have named “Bag it Forward”. In most instances when women arrive at shelters, they do not have any personal belongings with them. Mintaka and Lynn Forbes are calling on women shopping with them over this time to bring their handbags that they no longer use filled with the comfort pack items (list available on Mintaka website and social media pages) and a note of encouragement and comfort to the Sandton Pop-Up shop or Factory Boutique Shop. These bags will provide something which is their own with essential contents which they can use on arrival. To encourage the support of the “Bag it Forward” campaign Mintaka will offer every woman that brings a bag in a discount of R130 off the purchase of their Mintaka bag.
Step out of fear and into courage with one of these beautiful limited-edition pieces now available for order at www.mintaka.co.za.
Mintaka and Lynn Forbes will also be at Sandton City with a pop-up store from 20 – 27 November 2018. Keep an eye out on our social media channels for exact dates and times for meet and greet opportunities with Lynn Forbes.
Choose Courage. Choose elegance. Choose class and sophistication. Choose Mintaka.
Pricing: Lynn Handbag: R2990 Glammy Clutch: R1560 Joy Purse: R930
For more information, contact Vanessa on 011 792 7991 or email firstname.lastname@example.org