themselves to be one of the most prestigious brands

Maponyane has fast built a reputation as being one of the most industrious and dynamic young figures in the country, pushing entrepreneurial and philanthropic efforts in both South Africa and abroad that include partnerships with the Bill and Melinda Gates Foundation and UNICEF, and social impact ventures like the Bursary Network. He also works together with IWC’s global partners; the Laureus Sport for Good Foundation as well as Mercedes Benz SA as a local ambassador.

Maps’ earnestness, and his inherent interest in quality, style and beauty with substance, makes him a natural fit to join IWC Schaffhausen as a Friend of the Brand. “Maps Maponyane is somewhat of a national treasure, known for his generous philanthropies and charitable causes.” Franziska Gsell, CMO of IWC Schaffhausen, said. “He is a great role model who brings elegance and charm to everything he does.”

A judicious collector of watches, Mr Maponyane has always emphasized punctuality as being essential to his work. His IWC timepiece of choice is the Da Vinci Perpetual Calendar, a classic watch with impeccable detailing and craftsmanship that is reflective of the company’s design philosophy and focus.

IWC and Mr Maponyane are both dedicated to personal evolution and excellence while paying close attention to their roots – a set of values that both parties felt were critical to a fruitful partnership.

“I am incredibly honoured to be partnering with IWC Schaffhausen, a brand that has been my all-time favourite, and part of a company that I sincerely respect for their values and creative timepieces.” Mr Maponyane said of the new development. “They have proven themselves to be one of the most prestigious brands over the years and I am thrilled to come on board as a partner with the brand in their up-coming projects. I am looking forward to working with the incredible team at IWC Schaffhausen.”


As a socially conscious entrepreneur, Maps Maponyane’s passion for startups, innovation and education have been the driving force behind the Bursary Network, which he founded in 2016 and his role as director for 7Rivets, Silicon Maboneng, Tuta-Me. He has also been a dedicated volunteer at the Ethembeni Children’s Home for over 10 years, and currently sits on their board of directors. Maps also serves as a board member at WWF SA.


With a clear focus on technology and development, the Swiss watch manufacturer IWC Schaffhausen has been producing timepieces of lasting value since 1868. The company has gained an international reputation based on a passion for innovative solutions and technical ingenuity. One of the world’s leading brands in the luxury watch segment, IWC crafts masterpieces of Haute Horlogerie at their finest, combining supreme precision with exclusive design. As an ecologically and socially responsible company, IWC is committed to sustainable production, supports institutions around the globe in their work with children and young people, and maintains partnerships with organisations dedicated to environmental protection.


Email Website