African Sky Media (ASM) offers a wide range of media and communication solutions to our clients.
This independent communications, media and production company was established in 2002 by publishing and editorial stalwart, Elzilde Becker who has successfully relaunched the iconic DEKAT brand through continuous innovation and creative firsts in the country, scooping countless awards during the years. This publication celebrated its 35th year in 2020 with an opulent and luxurious coffee table book, DEKAT Lux.
ASM works in close collaboration with its clients to produce solutions that drive their crucial massage, strategy and values in dynamic and innovative ways with the utmost and finest attention to detail to ensure a memorable and cohesive interaction with your brand.

Why ASM?
The only thing that surpasses the professional service offered from ASM is the innovation and creativity the team continually brings to the table. Continuously delivering top-class solutions, often raising the bar in when it comes to an integrated communication solution, ASM strives to build relationships with all stakeholders. Fully understanding the luxury and lifestyle markets, ASM boasts numerous awards and possess a unique set of skills to offer a fully integrated solution as they have a 360° view of the market coupled with a proven track record to deliver value and a strong support network.

The ASM offer has expanded in recent years to include various additional services and offerings:
ASM has distinguished itself in creating and delivery top-class, luxurious publications, aligned to the clients’ needs and integrated strategy to enhance the brand experience. Boasting access to the cream of the crop when it comes to editorial and creative minds, ASM never compromises on quality and Style and is well ahead of the trend curve.
Publishing the award-wining, trend-setting bi-monthly DEKAT magazine, ASM takes great pride in this iconic title which
is continuously renewed to stay aligned to market trends and changed. Celebrating its 35th year in 2020 with an opulent coffee table book, DEKAT Lux this title will continue to shape minds and lead the way in publishing in South Africa and beyond. Having won numerous publishing and lifestyle awards, DEKAT also offers a broadcast alternative to marketers in DEKATv – another first from the ASM stable: aligning print and broadcast copy to provide enhanced coverage. Currently aired on SABC2, DEKATv continuously has grown and expanded its audience, pushing boundaries and breaking stereotypes of lifestyle viewing in South Africa.

Johannesburg-based and working with some of the best and most creative minds in the industry, our production house boasts experience in corporate, broadcast and documentary film production. Added to our stable to ensure fully integrated, multi-media platforms and solutions, we are equipped to tell you a brand story and package it for whatever medium is needed; never compromising on the quality accustomed to the ASM brand.

With positive relations across broadcast, digital and print media, ASM consistently pushes the PR boundaries with the return on investment (ROI) always exceeding the 1:3 industry standard. Producing press releases, through-the-line promotions and events in this division, the team of dedicated and specialised writers, focuses on creating targeted content to enhance and build client brands. Some current and previous PR clients include:
• Lexus South Africa
• Samsung
• Montblanc
• Diners Club
• Remax Southern Africa
• Mercedes
• Toyota South Africa
• Cartier
• Investec
• Old Mutual
• De Beers Group

Aligned to global trends, ASM can adapt its offering to suit the audience captured in the “new media” segment with mobile and digital solutions engineered to each client’s needs and focus areas.