An eternal classic: Rolex’s new-generation Oyster Perpetual Datejust 41
Leading brand of the Swiss watch industry, Rolex has introduced two new models of the new-generation classic Oyster Perpetual Datejust 41. Thanks to functions and aesthetics that never go out of fashion, Rolex’s Datejust is the archetype of a classic watch. Launched in 1945, it was the first self-winding waterproof chronometer wristwatch to display the date in a window at 3 o’clock on the dial and it consolidated all the major innovations that Rolex had contributed to the modern wristwatch until then.
Aesthetically, the Datejust has spanned eras while retaining the enduring codes that today still make it one of the most recognised and recognisable of watches. The two new models, a 904L steel version and a white Rolesor version, which is a combination of 904L steel and 18ct white gold, are available in a wide selection of dials. Like the yellow Rolesor and Everose Rolesor versions introduced in 2016, the new Datejust 41 watches are also equipped with a redesigned 41mm case, the new Rolex calibre 3235 which – with its 14 patents – is at the forefront of watchmaking technology, incorporating the new Chronergy escapement and a power reserve of approximately 70 hours.
Like all Rolex watches, the new Datejust 41 versions carry the Superlative Chronometer certification redefined by Rolex in 2015, which ensures singular performance on the wrist and conforms to Rolex’s unrivalled reputation for quality and expertise the world over.